Nielsen’s latest report on the most viewed streaming television shows stated that the “Loki” debut episode was viewed for 731 million minutes, making it the third most-viewed streaming show during the week of its premiere. “Loki” trailed behind “Sweet Tooth,” which topped the latest Nielsen streaming rankings with 1,434 million minutes viewed, followed by “Lucifer,” which recently premiered the second half of its Season 5 on Netflix and has served as a consistent ratings driver for the platform. “Lucifer” was viewed for 1,012 million minutes, according to Nielsen’s report.
Though “Loki,” which is part of the ever-popular Marvel Cinematic Universe, did not crack the top of Nielsen’s streaming list during its premiere week, its viewership was only based on a single episode; by comparison, the entire eight-episode Season 1 of “Sweet Tooth” is available on Netflix, while there are 83 episodes of “Lucifer” available on the platform. As with “WandaVision” and “The Falcon and the Winter Soldier,” the two Marvel Cinematic Universe shows that premiered on Disney+ earlier in the year, “Loki” will likely continue to rank highly on Nielsen’s weekly streaming reports as new episodes are factored into its reports over the next few weeks.
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“Loki’s” premiere significantly outpaced both “WandaVision” (which tallied 434 million minutes for its first episode) and “The Falcon and the Winter Soldier” (495 million minutes). Moreover, its week one tally isn’t far off from the peaks for Marvel’s previous two Disney+ series. “WandaVision” topped out with 924 million minutes for its series finale week (meaning nine episodes were available for tracking), while “The Falcon and the Winter Soldier” tallied 855 million minutes when its penultimate episode first debuted (before falling slightly in its sixth and final week).
“The Handmaid’s Tale,” which has long been a strong ratings driver for Hulu, was the only non-Netflix or Disney+ streaming show to crack Nielsen’s latest report. The show was the fourth-most viewed title in the Nielsen report, with 422 million minutes viewed.
Sweet Tooth (Netflix) – 1,434 million minutes
Lucifer (Netflix) – 1,012 million minutes
Loki (Disney+) – 731 million minutes
The Handmaid’s Tale (Hulu) – 422 million minutes
Lupin (Netflix) – 237 million minutes
The Kominsky Method (Netflix) – 235 million minutes
Ragnarok (Netflix) – 182 million minutes
Longmore (Netflix) – 156 million minutes
Jurassic World Camp Cretaceous (Netflix) – 142 million minutes
The Great British Baking Show (Netflix) – 137 million minutes Sign Up: Stay on top of the latest breaking film and TV news! Sign up for our Email Newsletters here.